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Created with Fabric.js 1.4.5 Gen X buyers have busy schedules, often balancing work and families. They're sometimes called "The Connected Generation" because they enjoy mobiletechnology. Create a marketing plan that reaches their mobile devices through text messages or emails. They also like flexibility, so be sure to work with their busy schedules by offering to meet them on breaks or after work. Gen X buyers do not like taking risks with their money, and they tend to have an aversion to branding. Be sure to connect with potential clients on a personal level so you appear to them as an acquaintance rather than a business. Also, make it clear that they can trust you with their money. What are they looking for? The Generation X Home Buyer Many Gen X home buyers have complicated family situations, job relocation, and finances to consider when making what is often the largest home purchase of their lives. Are you prepared to meet the needs of the Gen X home buyer? Infomation provided by the 2014 NAR Home Buyer and Seller Generational Trends Report. Who are they? Why are they purchasing? Who are they purchasing with? How do I connect with them? 72% of Gen X homebuyers are married 78% of Gen X home buyers indicated they were planning on spending 8 or more years living in their next home purchase. Because these buyers tend to be looking for such a long term home, it's very important that they find a home they arehappy with. Generation X consists of individuals born between 1965 and 1979. About 30% of current home buyers are in Generation X, making it the largest generation of current home buyers next to MIllennials. Below are the most common reasons given by Gen X home buyers for why they are purchasinga home. Desire to own their own home Desire for a larger home Job relocation Change in family situation 30% 19% 13% 8% Many Gen X home buyers have families. Whether they're married, divorced, have young children, older children, or parents to take care of, it's highly likely that Gen X home buyers will have to consider accomodating their family when making a home purchase. 67% of Gen X homebuyers have at least one child under the age of 18 19% of Gen x homebuyers purchasing a multi-generational house did so because they have a child over 18 moving back in, and 23% did so to take care of aging parents 60% of Gen X buyers want to live in a suburb/subdivision 87% of Gen X buyers want a home with 3 or more bedrooms
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