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Created with Fabric.js 1.4.5 COMMUNITY MANAGER RESPONSABILITIES The CM is the face of a company, managing communications in both directions. He is responsible for all communications, social media, events, and content creation, among other things. Writing blog posts, articles, newsletters, communications materials, and material for social media channels Creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties Attending industry events in yourcity (often outside of 9-5 hours) and planning meetups for your community Managing incoming media requests and building relationships with industry journalists; creating, executingand measuring media campaigns The Community Manager is often responsible for customer support – answering questions however they come in (phone, e-mail, Twitter) and managing any online feedback forums such as GetSatisfaction pages The Community Manager is responsible for creating strategic marketing/communications plans to provide direction for the company’s public-facing communications Using Google Analytics and other measurement tools to provide reports on metrics, and continually find ways to improve on those metrics through testing and new initiatives Depending on the company and depending on how senior the role is, a Community Manager can also be responsible for business development and sales CONTENT CREATION EVENTS & EVENT PLANNING CUSTOMERS RELATIONS ANALYTICS SOCIAL MEDIA MARKETING PUBLIC RELATIONS COMMUNICATION & MARKETING STRATEGY BUSINESS DEVELOPMENT
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