Easel.ly would like to extend a big THANK YOU to Julia Campbell, from J Campbell Social Marketing for taking the time to chat with us!  In case you missed it, today we hosted How to Create Fantastically Shareable Social Media Graphics (Without Photoshop!)  

Julia, our gracious guest, provided some super interesting real-life examples of graphics from actual social media accounts along with tips and tricks from the field to get you started with creating social media graphics today! Her insight is timely as there is no doubt that visuals are driving online communications in 2017 and beyond! To learn more, check out the webinar replay, webinar slides, and brief notes below.  We’ve also included a link to Julia’s FREE eBook, The Ultimate Nonprofit Guide to Creating Social Media Graphics, along with the FREE Easel.ly resources referenced in the webinar!  Enjoy!

Watch the webinar replay here:

View the webinar slides here:

Here’s a quick look at a few takeaways based on Julia’s discussion with us!

Think of Your Audience and Community First

  • What will resonate with them?
  • What will they find compelling?
  • What will they want to share with their friends?

What Makes a Great Graphic?

  1. It’s visually compelling and catches your eye.
  2. It conveys a story.
  3. It is helpful.
  4. It elicits emotion!
  5. It showcases impact.
  6. It is shareable.

What Makes a Great Infographic?

  1. It Contains Focused Data
  2. Good Design
  3. A Viral Title

Julia also discussed various tools to create great graphics for social media!  For more details on this, watch the webinar replay, view her slides, or get Julia’s FREE eBook, The Ultimate Nonprofit Guide to Creating Social Media Graphics.”

You can also explore our free resources for additional tips, tricks, and ideas: 

Easel.ly YouTube Channel – Tutorials and Webinar Recordings

Crash Course in Infographics e-book (FREE!)

Infographics in the Classroom e-book (FREE!)

Blog Post: 6 Unique Ways to Use Easel.ly

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