Besides the actual content, visual elements, and structure of your infographic, another important aspect of an infographic succeeding (e.g. being seen and spread) is by making it relevant. One way to make it relevant is to make it timely. So, if the holiday ads in October and November weren’t enough for you, here are a …
Warming Up the Winter with Christmas Infographics and DIY Holiday Cards Read More »
We’ve got some good news and bad news. Current small business trends point to a steady rise of people who are leaping towards entrepreneurship and small business ownership. As for the bad news, while this figure is encouraging for anyone looking to start their own small business, here’s another way of looking at this trend …
5 Creative Ways to Differentiate Your Small Business and Rise Above the Competition Read More »
It has been a productive month for us last November! We implemented a couple of feature updates and fixes with Easelly’s infographic maker. We also did a major revamp of our existing customer support system. Update 1: Introducing the New Pictogram Feature Have you ever wondered if there’s a better way to simplify and highlight …
Take a moment to imagine a world without signs and symbols — from universal icons such as hearts and smileys to Facebook’s thumbs-up sign. Will there be confusion and chaos? Or do you think humans will find other ways to communicate? According to literary theorist Kenneth Burke, humans are symbols-based species. In his Theory of …
How to Make Pictograms to Communicate Effectively Read More »
Imagine sitting through a presentation or lecture where the speaker’s talking so fast that you can’t even understand what he’s trying to say. It’s awkward and uncomfortable to listen to the discussion, right? It’s the same experience for readers looking at an infographic with a cluttered layout, distracting elements, and lack of white space. In …
White Space in Infographic Design and Data Visualization: Yay or Nay? Read More »
Looking for a spooky story this Halloween? As a marketer or small business owner who’s consistently producing content for your brand, a recent special report published in The New York Times might be a bit horrifying: The thing you’re doing now, reading prose on a screen, is going out of fashion. Can you picture a …
Image SEO Tips for Small Businesses and Startups Read More »
You’ve probably heard about the classic storytelling rule – Show, Don’t Tell. Every great storyteller, from novelists to bigwig copywriters, lives by these three words. Consider these lines from a young adult, sci-fi novel The Knife of Never Letting Go by Patrick Ness: Instead of writing we left Manchee the dog and Aaron killed him, the …
It’s easy to choose an infographic format or type that works for you. But keep in mind that the infographic should not be about you nor your brand or topic. Designing a specific type of infographic because it’s more convenient on your end should never be the goal. It boils down to providing much value to …
10 Types of Infographics with Examples and When to Use Them Read More »
Do you prefer structure or going-with-the-flow when starting an infographic design project? Whether you favor one over the other, an infographic outline serves as a checklist to ensure that you’ve covered every tidbit of the message or idea that you want to communicate. How to outline an infographic Here’s an infographic describing the steps in …
Infographic Design Basics: 3 Steps to Outlining Your Infographic Read More »
Are you about to make your first infographic design? Or are you curious if you’ve been doing infographics right? Whether you’re about to dip your toes into infographic creation or you’ve been doing it for years, taking structure into account is an equally essential step as writing a thoughtful infographic design brief. So what does a …
Infographic Design Basics: The Simple Infographic Structure Read More »
At Easelly, our mission is to help you bring your ideas to life through visual storytelling and infographic design, with or without design experience. With fall and the holidays nearly upon us, it’s the perfect time to take a step back and take stock of what’s to be done for the last quarter this year. How has …
You’ve probably stumbled upon infographics that undoubtedly nailed it in terms of engagement and shareability. Creatives and marketers call these pieces as content home runs. So how do you come up with infographics that will dramatically increase your chances of hitting the proverbial content home run? The truth is these popular infographics didn’t happen by …
