This post is part of a series of blog posts about effectively marketing via infographics. For similar posts, click here.
We’ve talked a lot about how infographics are effective tools for getting attention, informing an audience, and otherwise communicating effectively. For those reasons (and a few more we’ll discuss in an upcoming post), they’re a tool marketers often use (and should probably use more).
For that reason, there are a lot of great infographics by marketers, for marketers. These infographics often reflect the best practices for the medium, too.
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The infographic below is huge, so you’re only seeing part of it. Click here for the complete image.
While this infographic is an amazing resource, it is just that – more of a resource, and less of an advertisement. However, infographics like this one – ones that provide immense value to a reader – may not have as many viral qualities as smaller, punchier infographics, but they do build value for your brand. Making something go viral is easier, albeit less reliable. Building value takes time, effort, and genuine expertise. It’s almost always worth more.
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