Business

In 2009, NY Times journalist Rob Walker and author Josh Glenn went thrift shopping and shopped for “unremarkable, castoff thingamajigs. They planned to auction these seemingly insignificant objects on eBay. As a social experiment, they asked talented, creative writers to spin unique tales, in any style or voice, about the object before they were auctioned. …

Visual Storytelling: The Secret Ingredient in Small Business Marketing Read More »

Marketing your small business. Your head’s spinning just thinking about it. You already have a list of things to do before you officially spread the word about your new small business. Build a website. Be on social media. Create and share content. Growth-hacking. Network and sponsor local events.  Rinse and repeat. But where do you …

The Single Most Important Step in Small Business Marketing Read More »

So you have a blog or a website that’s not converting well? You’re probably not using infographics the right way. Many entrepreneurs and business owners think of infographics as a great way to share data internally or with their current clients, or as a tool to spice up content with visually appealing images. Of course, …

3 Unexpected Ways Infographics Translate to Conversions and Sales for Your Business Read More »

If there’s such thing as seven deadly sins in marketing, the first in the list would be: Recite an endless litany of facts, figures, and data. You can smell a lousy marketing effort from a mile away when your brain starts complaining and your attention has gone out the window. As a marketer, you probably …

5 Creative Ways to Use Infographics as a Powerful Tool in Your Business Read More »

Infographics first started gaining traction as a marketing asset nearly ten years back. Since then, we have seen them evolve from an interesting novelty into a very vital component of any marketing plan. Traditionally, infographics have been used for viral marketing. They are eye-catching and tend to get shared widely. This not only helps spread …

How to Get Maximum ROI From Infographics Read More »

For a business of any size, visual content is now one of the most important components of growing your brand and bottom line. According to Social Media Examiner, 37 percent of businesses said visual content was the most important focus for 2017. Why? Because visuals: Help your audience retain more information Attract the eye and …

How to Highlight Your Company’s Vision With Infographics Read More »

If you run a small business or manage a larger organization’s content marketing, it’s important that everything you create and share always leads your audience back to your services, products, or message. Infographics are an increasingly popular option for content marketing, as they allow a business to share information while also incorporating branding elements, such …

Authentic Branding for Your Infographic Read More »