Mikko Pornel

11 Surefire Ways to Make Your Business Stand Out with Signage

11 Surefire Ways to Make Your Business Stand Out with Signage

When you’re driving down the street, what do you see that makes businesses different from one another? For the most part, it’s their signage. Signage is a powerful way to make your business stand out and create an instant impression on potential customers. So if you’re looking to give your business an edge, here are …

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Creating Effective Email Graphics: Design Tips & Tricks

Why Email Graphics are Important (And How to Make Them Look Good)

Think email is a relic of the past? Think again. Despite the ubiquity of social media, email still reigns supreme as one of the most effective forms of communication. In fact, according to Constant Contact, email has an average ROI of $36 for every $1 spent. But just because email is ubiquitous doesn’t mean it’s …

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visual elements

How Visual Elements and the Subconscious Affect Shopping

Have you ever wondered why the McDonald’s golden arches are so hard to resist even when you’re not hungry, or why you’re drawn to that pair of shoes you don’t need? That’s the power of the subconscious mind at play. More specifically, visual elements influencing our shopping behavior. Humans are visual creatures. We process 90% …

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