The background behind the bottle 441′
Coca-Cola’s history has got over 115 years’ worth of bottle. •
The world’s favourite soft drink came to life as a soda fountain beverage selling for five cents.
but it was only after a bottling system was developed that it became the world-famous brand it is today.
1890 – A C with extra swirls 1884- The beginning
changed COCA-COLA
f Jahn S. Pemberton created formula per his
script. II returned ea. ko the original Spencerian f izzy drink in 1986 and his partner. Frank M.
Script soon after. Robinson came up with the name.
1900- The Hutchinson bottle
1916 The contour bottle
The soft drink started as a soda fountain
The iconic contour bottle was born when bottlers beverage and customers could buy it for
me concerned that Coca-Cola was being 5 cents and bottle it in a glass bottle catled
ed with other brands. Ifs unique design wa a Hutchinson.
Opined by the curves of a cocoa bean.
1945- Tweaking the tall
first. the Trademark was added to the tait
1955- The first can the first C. but this was removed affi
aced below the name.
The can was originally made for the military
in two It was 12 CIL had a diamond pattem
and was flat-topped.
1958- The fishtail logo
This period saw the introduction of the Fiehtait
• logo (aka the Arciform). Ilse term comes
from the fact that both sides of the logo
look like fish tails.
1961 – Trademarking
contour boffie with the word Coca-Cola 1961- The white wave
written on it got its first trademark from the
US Patent and Trademark Office. It was also The Arden Square logo was introduced
granted a TM Thr lbs contour shape. to the world in 1969 and the Coca-Cola
script was now undeffined with the white
wave called the “Dynamic Ribbon Device’.
1978 -2 Litre plastic bottles
The first 2-Litre plastm bottte was born
and was popular because it couldn’t 2005- Aluminium bottles
break. it was re-sealable. lightweight
and recyclable Over 5 continents. design f irms from all aver
came together to design a new aluminium
contour bottle called M5.
2011 – Arctic fund cans 2011 – Share a Coke bottle
a-Cola introduced over 1 4 billion white cans For the share happiness campaign. you
PPort of the arctic f und to raise awareness _ coutd send a Coke to your mate and
plight of the Polar bear. – have his / her name printed on it instead
of the Logo.
This in lographic was create, by Cando Advertising.