Nonprofits have a big job. They don’t operate like traditional businesses (i.e. for profit), so they need donors and volunteers to help them do their highly important work. To attract potential donors, companies and even volunteers to help their cause, nonprofits have to market themselves constantly.
Enter infographics.
Infographics for nonprofits
Infographics are images that visualize information, and are made to illustrate facts, figures and even “emotional” information about a nonprofit. As people retain images far longer than words, infographics are an ideal way to share and inspire lots of people with less effort (and fewer resources). To get you inspired and to show you the many different ways your nonprofit can use infographics, here are a few nonprofits that use infographics successfully.
Amnesty International
Amnesty International is a global nonprofit that focuses on human rights. Its goals are researching human rights abuses and coming up with plans of action. In order to emphasize the work behind their multi-year research into birthing practices in the United States, Amnesty International released an infographic in warm colors with the silhouette of an expectant mother. “Deadly Delivery: The Maternal Healthcare Crisis in the USA” included points from the research, as well as callouts for action to help improve the situation.
This infographic serves a few uses: to inform of the maternity healthcare crisis, to be used as marketing materials, and to increase the authority and presence of Amnesty International online.
ALS Association
By now, who hasn’t heard of the ALS Bucket Challenge? A few years ago, millions of people engaged in an interactive effort to educate people about amyotrophic lateral sclerosis (ALS), a motor neuron disease. In order to educate people on the impact that challenge had, the ALS Association published an infographic titled “Progress By the Bucketful.”
This infographic reflects the ways the ice bucket challenge impacted people with ALS, as well as how much money has been raised for research and other facts about living with and treating ALS. Infographics like this are a great way to show your donors and followers just what a difference they’re making, which is a great way to keep them engaged.
Habitat For Humanity
Habitat for Humanity focuses on creating affordable housing for low-income families and is very reliant on volunteers in different parts of the world. That’s why Habitat for Humanity has so many “chapters” and branches of their organization. Habitat for Humanity of Florida designed an infographic illustrating their individual impact as a branch of the main organization, which is a great way to show just how widespread the impact can be worldwide.
The infographic is also a great way to thank local volunteers, raise awareness in their area and show just how many people they’ve helped.
Resource-friendly marketing + impact
Nonprofits operate best when they can constantly increase their audience, donors and reach. There is no time to waste on marketing tactics that don’t work, and infographics allow nonprofits to disseminate information quickly, clearly and with the ability to adjust later. You can also use infographics in multiple mediums, from print mailers to email newsletters, social media and beyond.
Infographic creation is a necessary tool for any nonprofit’s toolbox, and if you want to learn how to make them for your organization, check out our Easy Step-by-Step Guide to Making Infographics from Scratch.