2013 Financial Literacy Survey
In recognition of Financial Literacy Month. AdvicelQ.com captured the opinions of 350
financial advisors across the U.S. on their client’s understanding of personal finance
and the biggest challenges that they face with money.
The majority of advisors say that
men are more financially literate.
39% of the rest say both genders
are about the same. Just over 9%
say women are wiser about
11151.7% II 9.2% money. 39%
Which age group is most financially literate?
WEALTHIER CLIENTS ARE
30s-40s MORE FINANCIALLY SAVVY
59.1% of advisors said that
40s-50s 40% wealthier clients are the most
financially literate, but more than
60s and older 36% a third said that wealth doesn’t
predetermine money skills.
About the same 18%
Biggest client mistakes…
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Average
MOST CLIENTS HAVE AVERAGE FINANCIAL LITERACY
Financial advisors say that even the clients that hire them
are only of average financial acumen. More than 60% rated
their clients financial knowlege as mid-level
Low High
The Advice11.1 financial literacy survey was conducted online in March 2013 using AIQ’s database of U.S.
Financial Advisors to randomly poll thousands of advisors. Three hundred fifty advisors participated
with representative client bases of both high-net worth and middle-income investors. This is the first
annual survey of financial literacy released by Advicell a groundbreaking online directory of trusted
financial advisors and publisher of syndicated personal finance content and advisor rankings.