Children’s Obesity evident in the world
tOday. In the VS, foOd marketing iS COnSidered a
top contributor. Because of this, a cross-sectional
study was conducted to evaluate food marketing
in the top 10 popular chtldren’s websites.
affects
children’s
nutrition
HOW: • •1:MOO:4 “rn 4
—In MC
0 nutrition quality
Candystand
NA%
Cartoon network 23.0%
Nick
13.5%
Neopets
8.1%
Disney
2.7%
Baum’s World
14%
Disney Channel
0.0%
Funny Junk
0.010
Barbie
0.010
Limitations and Recommendations:
– sem* size is too small.
– Nigger sample size
cannot genera toe
– snapshot picture of
– research more to
practices at one
track evolving
point in time
practices
– focused only on
-Investigate sites for
children sites
adults/teens
Philippine Context:
Children obesity is caused by f ood marketing.
Marketed products have a (-) impact on children’s
food choices. diets and preferences.
TV media –>ordine exposure to food marketing.
How to respond?
1. Pressure industry 3110110w better and more
responsible marketing practices.
2. Work with industry to improve nutritional
quality of marketed food products to children.
Internet users