This post is part of our ongoing series about marketing with infographics.
Before worrying about any of the steps outlined in this article, you should ensure your infographic is worth marketing in the first place.
We’ll discuss some best practices (in brief) before we get to the tips. These are designed to help you while making your infographic.
5 Best Practices for Creating Marketable Infographics
- Answer a question with your infographic: for example, this post answers “how to make your infographic go viral”
- Tie your infographic into a popular or trending topic: this is the least necessary suggestion, and one that varies depending on the topic, but if you’re trying to get your infographic noticed, something popular will garner that initial attention (and expand where you can submit your infographic in the later steps)
- Use useful data: if you can see your reader taking a note on a fact or adding it to a cheat sheet, you’ve succeeded; don’t forget to source it too
- Make information digestible: the main purpose of infographics is that they distill facts down into something palatable for non-expert audiences; the use of graphics and succinct text is how most infographics accomplish this
- Cater to short attention spans: it’s always tempting to include every fact, but keeping infographics short and sweet is a bit part what makes them so enjoyable to read
With those best practices in mind, here are a few ways to help you market your now-completed infographic.
3 Ways to Market Your Infographic
Submit to blogs, collections, and directories.
Did you know we promote the infographics made with easel.ly? It’s true! And plenty of other places do too.
Here are a few places to submit your infographic for free:
- Easelly
- Charts Bin
- Chart Porn
- Daily Infographic
- Flickr (Infographics Group)
- Reddit’s Infographics Subreddit
Don’t forget to reach out to experts in your industry too! Bloggers and prominent twitter users are always hungry for content.
Pay to market your infographic
Depending on your audience and your reason for creating an infographic, it may be worth ensuring results with a paid submission. Here are a few worthwhile ways to do so:
- Add it to a sponsored tweet
- Submit to StumbleUpon
- Pay an influencer to promote your infographic
Leverage social media
Make sure social bookmarketing tools (e.g. “Share on Facebook” buttons) are next to the source site for your infographic.
In addition, an embed code is an absolute necessity.
BONUS TIP: Use Google Analytics
Knowing where your traffic is coming from is essential in coordinating successful marketing attempts.