Email marketing is a powerful way to reach your audience, and it’s more important than ever to make your emails stand out from the crowd. In this article, we’ll look at some of the best design trends for email graphics in 2022.
So whether you’re just starting with email marketing or looking for new ideas to keep things fresh, read on for some inspiration!
#1: Vintage Vibes
One of the hottest design trends for email graphics is vintage-inspired looks. Think 80s mod or 70s glam, with strong shadows and larger-than-life subjects. This style is perfect for creating a dreamlike aesthetic that will stand out in recipients’ inboxes.
eCommerce businesses can use this trend to create emails that feel like a throwback to the good old days while still being relevant and modern. For example, an online boutique might use vintage-inspired email graphics to promote a new line of retro-inspired clothing.
Tips: Use fonts, colors, and shapes evocative of the era you’re trying to evoke. And don’t be afraid to use a little bit of humor – after all, it is the retro way!
#2: Sectioning By Lines
Another popular email design trend is to section off your content using lines. You can do this with a horizontal line (or “horizontal rule” in HTML) to create a clear divide between sections. Or, you can use a grid of vertical stripes to make boxes for each element in your email.
This trend is especially popular with newsletters, as it makes it easy for recipients to scan and find the information they’re looking for. It’s also great for emails with a lot of content, as it can help break things up and make them more digestible.
Tips: Use thin lines for a more subtle look, or go bold with thick lines to really make a statement. You can also experiment with different colors and line widths to create a unique look.
#3: Simple & Elegant
If you’re looking for a more classic email design, you can’t go wrong with a simple and elegant look. This trend is all about keeping things clean and fuss-free, focusing on your message rather than frills and embellishments.
This style is perfect for businesses that want to convey a sense of sophistication and elegance. You can also use it to create a more modern look, as simplicity is very much in vogue.
Tips: Use clean, sans-serif fonts for a modern look or serif fonts for a more traditional feel. Stick to a limited color palette, and use whitespace to create a feeling of sophistication.
#4: Interactive Menus
As email clients continue to evolve, we’re seeing more and more opportunities for interactivity in email design. One of the most popular trends is interactive menus, which allow recipients to choose their own path through email.
This trend is perfect for businesses that want to create a more engaging and interactive experience for their recipients. You can also use it to segment your audience, as you can direct recipients to different content depending on their choices.
Tips: Use clear and concise labels for your menu items, and make sure the path you want recipients to take is obvious. You can also use hover states and other effects to add more interactivity.
#5: Typographic Treatments
Email graphics are all about the text, so it’s no surprise that typography is one of the most important trends to consider. In particular, we see a lot of innovation in web fonts, with some truly gorgeous typefaces being used in email designs.
This trend is perfect for companies that want to add a touch of personality to their emails. It’s also great for those who want to experiment with different fonts and styles to find the perfect look for their brand.
Tips: Use a service like Google Fonts or Adobe Typekit to access a wide range of high-quality web fonts. Experiment with different font styles and sizes to create a truly unique look.
#6: Bright & Bold Colors
If you want your email to stand out from the crowd, you need to use some bright and bold colors. This trend is all about making a statement with your email design, and it’s perfect for businesses that want to be noticed.
For example, if you’re targeting a younger audience, bright colors are a great way to grab their attention. Or, if you want to convey a sense of fun and excitement, then bold colors are the way to go.
Tips: Use a limited color palette so that your design doesn’t look too busy. And make sure to use colors that complement your brand’s identity.
#7: Animation & Motion
Another trend that we see more of in email design is animation and motion. You can use this to add a touch of fun and excitement to your emails or make your content more engaging.
No matter your business type, you can use animation and motion to add a touch of personality to your email designs. Just be sure to use it sparingly, as too much movement can be off-putting for recipients.
Tips: Use animation to add visual interest to your email designs or highlight important content. Be sure to use moderate movement, as too much can be distracting.
#8: Adorkable
The trendiest email design of them all is adorkable. It’s perfect for businesses that want to add a touch of personality to their emails. This quirky and lovable style combines the best of both worlds – the dorky and the adorable.
99designs said Gen Zs inspired this trend. According to them, adorkable email graphics are “unpretentious and relatable.” This design style is all about being authentic, so if that’s your brand’s identity, this trend is perfect for you.
Tips: Use simple designs and down-to-earth language to create an adorkable email design. Stay true to your brand’s identity, as this trend is all about being authentic.
Final Thoughts on Design Trends
Email graphics are a great way to add personality and pizzazz to your email designs. And with so many design trends to choose from, there’s sure to be one that’s perfect for your brand. So, what are you waiting for? Get started today!
Reach out to Easelly today for all of your email graphic needs! With our easy-to-use design tools and templates, you can create beautiful email graphics in no time. And if you need some help, our team of design experts is always here to lend a hand.