So you have a blog or a website that’s not converting well?
You’re probably not using infographics the right way.
Many entrepreneurs and business owners think of infographics as a great way to share data internally or with their current clients, or as a tool to spice up content with visually appealing images.
Of course, this is all true, but that’s not all infographics can do for you.
Thinking outside the box: How Infographics can help boost conversions
Infographics, when utilized properly, can actually generate sales and conversions that will help you grow your business. How?
1. Putting the “Media” in Social Media.
Social media is king when it comes to marketing, conversions, and content. If you want someone to find your product, services, or message, you better be on every social media platform available.
While you may already have a great content marketing campaign or a large following, you should really consider using infographics to boost you even further. Why do infographics work so well in social media conversion? When you use infographics on various social media platforms, they:
- Get more engagement than written content (200% more likes on Facebook)
- Result in more click-throughs (12% more traffic on landing page)
- Generate public visibility and ease of access, making it more likely that people will choose your service or business over another
- Sites like Pinterest drive sales. Pinterest is responsible for 40% of sales for some businesses (see infographic below).
2. Keeping Visitors Glued to Your Website
A well-balanced content marketing approach is one of the best ways to increase your sales and conversions, as many marketers and business owners will tell you
But many people have yet to adapt to a well-balanced approach, and generally use blogs and text-based posts to try to get leads and create conversions. Statistically speaking, this doesn’t work as well anymore. People are bored with pages and pages of text, and you have about 1/10 of a second to make an impression on someone (see image below). The good news is that infographics actually help you beat the 1/10 of a second rule. How?
- Visuals are processed within 13 milliseconds in some cases (that’s 0.0013 for you math whizzes out there – which is faster than 0.10)
- People remember 80% of what they see
Essentially, within just a hundredth or thousandth of a second, you make it easier for people to maintain their attention span, as well as absorb your information faster. With text alone, it can take a handful of seconds to absorb the information, and your audience is less likely to remember it later. Retaining information = retaining clients = conversions. Pretty simple math.
3. Crafting Value-Packed Content Through Inbound Marketing
If you’re wondering how to get more leads out of your website traffic, you’ve probably already gone the tried and true route: providing free and (hopefully) relevant, useful information through inbound marketing. Think of inbound marketing as a gift (to your business) that keeps on giving. It takes months of laying the groundwork and planting seeds. In the end, you’ll reap its benefits once prospects and customers have discovered the value and hard work you’re putting in.
If you haven’t started this, or have only done it half-heartedly, it’s time to really evaluate your leads and inbound marketing approach.
Infographics can work wonders on your lead generation campaign by providing a shareable, downloadable, and – most importantly – useful visual representation of information.
Consider all of the helpful, well-designed infographics you could create mixed in with:
- E-books
- Whitepapers
- Daily email courses
- Pop-up overlays and subscription boxes
You can even give infographics as a free download for inbound marketing – people have searched for “infographics” 800% more than they did even three years ago, making them quite the popular choice.
When you place yourself as a professional with insight into your specific market or target audience and provide information packed with value, your conversions will increase organically. People want this type of information. Put yourself in the best position to provide it.
The key to any conversion campaign and the best way to increase your sales is to provide content, services, or messages that people find useful, relatable, and that are easy to consume and put to use.
Infographics help you do all that, so make sure you’re using them to their full potential!
Want to learn more about infographic creation despite your limited design experience?
This free Crash Course in Infographics might be the resource you’re looking for. It’s the first step to watching your conversions soar!
*Editor’s Note: Updated on July 29, 2018, for accuracy and comprehensiveness. It was originally published on June 21, 2016.