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Created with Fabric.js 1.4.5 Mass Market low - Easy segment Young people and pensioneers Products adapted to their daily behaviorPermanent access - e.g. in their walletTransport, entertainment, universities, holidays, pharmacies, hospitals, insurance, emagContactless or prepaid cards, fast, direct accessto money Mass Market standard Employees Overdraft BenefitsSchools, kinder-gardens, insurance, employeeadvantagesDebit/ Credit program (receive credit upon purchases with debit cards) Private Banking Affluent & Premium Employees with higher income Employees with very high income Concierge, holidays, insurance, shopping in malls, online purchasing, savings plan MassMarket low MassMarket standard Affluent Premium PrivateBanking World Signa(AMEX) Platinum Gold Standard Electron Merchants Integrated benefits and advantages systemSchools, kinder-gardens Universities Access cardUniversity taxes payment Entertainment CityCard program (Cluj) Instant Prepaid La Caixa platform Concierge Priority pass Emag Credit Card based onspending behavior Hospitals, pharmacies Transport MasterCards EMV Insurance BCR InsuranceOther insurance companies Access to jobs Antrepreneurs platformBCR Access to jobs Telekom and MasterCardpartnership program (mobile POS in rural areas) MasterCard VISA 1. No. cards 2. % Active 4. % non cash/ avg value5. %cash/ avg value 3. No. trx/month 121 k45%2,6 mio90% / 123 RON10% / 188 RON Legend 1. 2.3.4.5. 60 k48%1,3 mio91%/ 140 RON9 % / 218 RON 2.4 k44%88,7 k 91%/ 532 RON9% / 813 RON 1. 2.3.4.5. 0,6 k66%33,6 k95%/ 289 RON5 % / 470 RON MasterCard VISA MasterCard 1. 2.3.4.5. 3884%5 k96%/ 376 RON4 % / 642 RON MasterCard VISA 1. 2.3.4.5. 1. 2.3.4.5. 1. 2.3.4.5. 1. 2.3.4.5. 1. 2.3.4.5. 742,9 k73%9,5 mio33% / 98 RON67% / 463 RON 762,5 k60%13,3 mio47% / 113 RON53% / 442 RON 120 k45%2,8 mio62% / 174 RON38% / 549 RON VISA 1,7 k69% 167,5 k63% / 179 RON37% / 465 RON MasterCard 5252%5,4 k77% / 386 RON23%/ 1.323 RON VISA VISA 6070%5,4 k77% / 973 RON23%/ 1.213 RON Debit cards Credit cards Access to jobs Entrepreneurs platformBCR Rural program Telekom and MasterCard partnership program (mobile POS in rural areas)
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