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Created with Fabric.js 1.4.5 Loss of territories - productive land,industries and raw resources 26% of coalresources lost 1. Impact 4. STARTING PLACES AND NAVIGATION 4. Starting Places 1. Impact 01 - 07 February, 2015 Weekly Report Top landing pages were the home page and articles #6253, #6497, #6330 Visits that progressed past the starting page, mainly the home page, to a first interaction led visitors to programs, #867, career, Saudi and TV schedule The most exited pages were the home page, #6253, careers and programs 213K pageviews Last week, the top performing pages were the home page, programs, careers, Saudi and Mr. Jamal's statement The home page was the overall most viewed page this week with 102.3K - 48% of views 57% of people enter the site from the home page Pageviews have steadily decreased this week In the last week, there were 109K sessions Of this, there were 72.7K users Bounce rate was 65% New sessions made up 68% Visitors viewed on avg. 1.96 pages per visit Average visit duration was 2 mins 16 secs There has been a steady decrease in visits, users and page views On average, 52% of visitors used mobile devices to view site content 41% used desktops More pages are viewed on desktop per session Desktop sessions last significantly longer than those on tablet and mobile The app saw 25.6K sessions Organic and social are the most effective methods of acquisition 3. Key Pages 3. KEY PAGES 5. SOCIAL MEDIA Acquisition Website Mobile App KEY TERMS OVERVIEW - To keep Al Arab teams updated with progress and updates to site- To document how visitors are responding to channel strategies- To use this information to improve user experience and maximise visits- To increase brand awareness by understanding what attracts our audience- To illustrate general user behaviour and patterns in the space of a week- Recommendations for future platform enhancement There was a steady decline in pageviews, visits and users over the course of the week Sessions peaked at 2.5K on Sunday 01.02.15 - 16.00 They were lowest at 120 on Friday 06.02.15 - 07.00 TOP FIVE PAGES 01 - 07 February On 01.02.15: Sessions - 28.5K Pageviews - 62.5K Users - 23.5K % New Sessions - 79.4 On 07.02.15: Sessions - 5.8K Pageviews - 10.2K Users - 4.8K % New Sessions - 53.2 2. SOURCE On average, 52% of visitors used mobile devices to view content 71% of these were new sessions 54% of new users chose mobile to visit the site 41% used desktops 65% of these were new sessions More pages are viewed on desktop per session Desktop sessions last significantly longer than those on tablet and mobile Between 01.02 -07.02: Sessions: 25.6K Active Users: 11.2K New users: 3.8K 29% of users spent between 1-3 minutes in app On average users open the app 2.8 times per week Organic and social are the most effective methods of acquisition However these visitors who come via social have a higher bounce rate than any other channel Those who come via organic searches view more content Direct visitors spend longer on the site The bounce rate is lowest for those who come via an organic search ANALYTICS Session: One use of the website or application by a user Active user: A user that has had a session with your website or application on a specified day New user: A user who has just started using your website or application Session length: The length of time between the start event and the end event Landing pages: The pages through which visitors enter the site Bounce Rate: The % of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page) Pageviews: Total number of pages viewed. Repeated views of a single page are counted Page Engagement: The number of people who engaged with the page, includes any click or action such as comments and shares Impressions: Number of times company updates have been viewed, the change is compared to the previous period (previous day) Engagement: The total number of times people have clicked, commented on or shared an update iii. v. ii. i. iv. In the last week, the top performing pages were the home page, programs, careers, Saudi and Mr. Jamal's statement on interviewees The home page was the overall most viewed page this week with 98.2K - 48% of views It had 71K unique views Average time spent on home page was approx 3 mins - 35 secs higher than average time on site 57% of people enter the site from the home page Pageviews have steadily decreased this week, illustrated in the below graph Top landing pages were the home page and articles #6253, #6497, #6330 Visits that progressed past the starting page, mainly the home page, to a first interaction led visitors to programs, #867, career, Saudi and TV schedule The most exited pages were the home page, #6253, careers and programs These were the top Facebook posts of the week in terms of reach: Photo, video and post: Twitter accounted for the most audience growth, with 29k new followers The below post was the furthest reaching twitter post of the week 65% of the channel's comments occur on videos that are less than one day old 0% of the channel's comments occur on videos that are more than 10 days old Comment volume on the channel declines at an average daily rate of 31% per day after a video is posted Top three Instagram posts of the week: 2. Source Twitter accounted for the most audience growth, with 29k new followers added However, YouTube was your fastest-growing channel, with 158.7% subscriber growth Facebook likes have decreased in momentum but following is either static or increasing Between Facebook, Twitter, YouTube and Google+, audience grew by 16.2% to 231k between Feb 1 and Feb 7 761 outbound posts were made between Feb 1 and Feb 7 with an average of 35.4 engagements per post Videos were the most engaging content type 100% of all organic brand mentions were made on Twitter 5. Social Media Twitter accounted for the most audience growth, with 29k new followers added YouTube was your fastest-growing channel, with 158.7% subscriber growth Between Facebook, Twitter, YouTube and G+, audience grew by 16.2% to 231k between Feb 1 and Feb 7
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