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Created with Fabric.js 1.4.5 The Five Points of Persuation Reciprocity Scarcity Authority Consistency When you give a person a gift or do them a service, they will feel obligated to respond with their own gift or service. People are more likely to buy a product or service if that item is scarce. When applying this technique be sure to point out what the buyers stand to lose without this product. tap and hold to changeth Buyers tend to trust people who appear credible or knowledgable about the thing they are buying. These experts can be a huge component in persuasion, because they seem to know what they're doing. When people make small commitments like signing their name on a petition or taking a survey, it makes it easier for them to make a big commitment like buying a product or putting up a sign in their yard. Example: my friend Daisy buys me coffee a lot, so whenever she wants something and forgets her money, I always buy it for her. Example: when I was younger I wanted a little plastic guitar. A few of my friends already had one, and they were all pink. When I went to the store to buy one, I found one on the back of the shelf that was blue, and I wanted that one. Example: my friend was telling me about the star's effect on our emotions. Later, I asked my others friend's dad who is a professor of astronomy, and he said something else. I believed him because he was a professional. After signing up for Pandora's Premium free 30 day trial, I realized how great Premium was and upgraded.
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