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Created with Fabric.js 1.4.5 RULES OF THE PRESS OFFICE Dont just communicate the message INFLUENCE IT. PUBLIC POLICY IS TOO IMPORTANT TO LEAVE TO POLICY EXPERTS. It implies guilt. Trustworthiness and credibility are key. DONT LIE, MISREPRESENT, MISLEAD, OR DISTORT. Its better to be considered sincere than deceitful. IF YOU GET CAUGHT DOING SOMETHING WRONG, ADMIT IT IMMEDIATELY AND REPEATEDLY. Errors destroy credibility. ALWAYS HAVE SOMEONE CHECK YOUR WORK. Definitions can differ. BEFORE GOING OFF THE RECORD OR ON BACKGROUND, AGREE ON THE MEANING OF THE TERMS. Celebrity and visual stunts draw more attention than profound policy statements. NEVER UNDERESTIMATE THE SUPERFICIAL NATURE OF THE MEDIA. Dont say anything you dont want to see in print. ANYTHING YOU SAY TO A REPORTER CAN & WILL BE USED AGAINST YOU IN THE COURT OF PUBLIC OPINION. NEVER SAY NO COMMENT. NEVER OVERESTIMATE A REPORTERS KNOWLEDGE OF YOUR ISSUE. Be ready to patiently explain the basics of your story. SOMETIMES YOU GET BLAMED FOR THINGS THAT ARENT YOUR FAULT, AND SOMETIMES YOU GET CREDIT FOR THINGS YOU DIDNT DO. NEVER GET IN AWAR OF WORDS WITH SOMEONE WHO BUYSINK BY THE BARREL. You cant win a fight with a news organization that ultimately controls the message. RETURN REPORTERS PHONE CALLS. Period.
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