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Created with Fabric.js 1.4.5 Difference 5% ->CA->95% (of total) ? To be verified/clarified Difference CA BUNDLES? Why do we have Junior for Students? Do we want to have only two type of bundles for them? What so we mean by "Pension"? CODIFICATION University is like a PBS??? What so we mean by "Pension"? Why the difference between total (State all +pension + PBS + salary) and ¾ income (41 400)? Age subsegment? + main mark for each subsegment Why 19 700 only with CA? Generate Actions Increase sales OVD, CC State allowance/ PBS/Salary/ Pension Is this the percentage ok for us? How will we manage the students who work? Students are different from the active customers as a category and we have a different approach for them. But if students work, then they become active customers. Do we need more than 9% or not?Yes we need, and we should use this period in order to increase (eg. Partnerships, Cluj event)We can also offer them other products (CC cash collateral, instant cards for students with some facilities). If we have results in Cluj, we can continue the strategy in other towns also.Create other products or offers containing liabilities and loans (BPL loans, P3 pensions, use Telekom partnership to increase on IB transactions, insurance during university for the first year after they finish so that they can have the opportunity to have a master if they dont get a job or continue it even if they have a job or use the money for getting a house etc).We can make a research/ focus group in the universities to test them and see what products they need/want Should use this period in order toincrease (eg. Partnerships, Cluj event)Also offer them other products (CC cash collateral, instant cards for students with some facilities). Continue the strategy in other towns. Create other products or offers containing liabilities and loans (BPL loans, P3 pensions, use Telekom partnership to increase on IB transactions, insurance during university for the first yearafterthey finish so that they can have the opportunity to have a master if they dont get a job or continue it even if theyhave a job or use the money for getting a house). Research/ focus group in the universities to test them and see what products they need/want Do we have sufficient DD/SO/Pensions for this category? Increase the penetration rate (eg. loans for studying abroad) But our target is to simplify the offer => use our current products Do we need to review the codification (real state allowance/salary etc)
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