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Created with Fabric.js 1.4.5 Web 2.0 What Is Web 2.0? Web 2.0 is essentially the idea that the web transitioned into a second phase whereby it remained as a read/write tool but also entered into a more social phase.This is a result of increased collaborationbetween internet users via social networksites such as Facebook and Twitter. About PureGym PureGym is a company (launched in 2009) which operates 61 gyms across the UK. They provide consumers with a cheap contract-free membership to gyms that are open 24hours a day, 7 days a week with world classfitness equipment. How PureGym uses Web 2.0 PureGym uses Web 2.0 in the form of social media whereby they promote their gyms by announcing special offers on their twitter/facebookpage. Additionally their website allows customers tosearch for specific gyms by postal code andview a 3D tour using google maps. Anderson, Paul. (2007). What is Web 2.0. Available: http://www.webarchive.org.uk/wayback/archive/20140615231729/http://www.jisc.ac.uk/media/documents/techwatch/tsw0701b.pdf. Last accessed 19th February 2015.Hopkins, Jonathon. (2014). Merger of two pay-monthly gym chains. Available: http://www.thisismoney.co.uk/money/markets/article-2556681/Fitness-boost-Gym-merger-creates-new-low-fee-chain-100-clubs.html. Last accessed 19th February 2015.Rouse, Margaret. (2012). Web 2.0. Available: http://whatis.techtarget.com/definition/Web-20-or-Web-2. Last accessed 19th February 2015.Sharma, A. (2011). What is "the Semantic Web" in layman's terms?. Available: http://www.quora.com/What-is-the-Semantic-Web-in-laymans-terms. Last accessed 19th February 2015. References 33.7KFollowers 174kLikes Semantic Web The Semantic Web grows upon Web 2.0 by adding more information to the content, so we can know the context where the content should be understood.+ Allows for better searches and better tools to work with information Infographic Poster designed by Joe Rushton
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