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Created with Fabric.js 1.4.5 Trying to build connections without making sure your social media profile looks real and authentic is a major fail and a waste of time. Trying to build connections without making sure your social media profile looks real and authentic is a major fail and a waste of time. HTTPS as a ranking signal HTTPS as a ranking signal - Google's official Webmaster Central Blog Complete Your Social Media Profiles Complete Your Social Media Profiles These are a must to complete: Your avatar* Full name and bio (Keep it interesting) Your site (Verify, if possible) Cover image Location These are a must to complete: Your avatar* Full name and bio (Keep it interesting!) Your site (Verify, if possible) Cover image Location Weve seen positive results, so were starting to use HTTPS as a ranking signal. For now its only a very lightweight signal affecting fewer than 1% of global queries, and carrying less weight than other signals such as high-quality content while we give webmasters time to switch to HTTPS. But over time, we may decide to strengthen it, because wed like to encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web. Top 7 things you need to know about Googles stance on HTTPS 1 1 Google Loves Security Google Loves Security Google loves security, hates spam, and is going to do everything that they can to ensure that the search world lives by those standards Google Prefers to Rank Sites With HTTPS Encryption Google Prefers to Rank Sites With HTTPS Encryption Sites with HTTPS encryption will, assuming all other things are equal, rank higher 2 2 3 3 User Behavior Could Impact Your Rankings User Behavior Could Impact Your Rankings One subtle way in which Google influences the SERPs and users is by indicating which sites are secure and which arent 4 4 Go For Content Improvement Go For Content Improvement If you have to decide between improving security and improving content, go for the content 5 5 Consider Switching to HTTPS by the Middle of 2015 Consider Switching to HTTPS by the Middle of 2015 Google is probably not going to tell us when (or if) they tighten up HTTPS algo again 6 6 Test Your Site to See How Secure It Is Test Your Site to See How Secure It Is Google recommends that you use the SSL Server Test from Qualys to test your sites SSL configuration 7 7 Keep Your URLs in Order Keep Your URLs in Order Adding that little s in your URL changes things. Most notably, it changes your URL 2015 The bottom line is Google considers site security and encryption to be important enough to warrant a ranking change. This means that SEOCs must be aware of theinfluence of security, and take measures to secure our sites if at all possible Source : http://www.searchenginejournal.com/everything-seos-need-know-googles-new-stance-https/124454/
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