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Created with Fabric.js 1.4.5 MARKET ENTRYSTRATEGYLEADGEN REQUIREMENTS ......................................... ........................................ GYM FACEBOOK ADS .............. ........................................ 1. 2. 3. 4. gym APIis working city population>30K leadgen gymsper city 2 attractive imagesfor studio profilein gym finder START local targeted ads (cities) for attractive and perfect matched audiences 1 STEP 2 STEP generic ads · best performer images· communicate customer benefit multi product ads · age · gender· interests· work · more than 3 differnet ads = more ads / more links· giant CTR (up to 3%)· low CPC + IDENTIFY PERFECT TARGET GROUP best performing ads for lookalike audiences & custom audiences BEST PERFORMING ADS · high CTR· high CVR (downloads)· lost of contracts benefits identify performing target groups for each city target audience christian.baer@egym.de + .............. ........................ 1. spread audience in performing target groups 2. create customer oriented ads3. identify non-perfoming target groups and delete + men old health women old health women young single fitness courses - yoga men young rich + wellness 3 STEP RENEW AND OPTIMIZE after 3-6 weeks renew ads when CTR falls down -> improve images & wording LEARNINGS:women click besthigh constantly optimization regarding CTR & CVR 3 STEPS TO REACH THE AUDIENCE AND GET A HIGH CONVERSION RATE GOOD ADS HAVEAN EMOTIONAL & AN RATIONNELPART
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