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Created with Fabric.js 1.4.5 Advergames The Hidden Truth CREATED BY An advergame is an online interactive game used by advertisers to promote a product or service. Oswald, Tom, Elizabeth Quilliam, and Lorraine Weatherspoon. "Research Shows 'advergames' Promote Unhealthy Foods for Kids." MSUToday. N.p., 7 Oct. 2014. Web. 26 Feb. 2015. WHAT IS AN ADVERGAME? TARGET Children Ages 2-12 REFERENCES Our children are unaware of where the entertainment ends and the advertising begins. THE FACTS Rideout, Victoria. Advertising to Children and Teens: Current Practices. Rep. Common Sense Media, Mar. 2014. Web. 26 Feb. 2015. -80% of food websites that are promoted on children's TV networks include such games. -Advergames involve the child for a longer period of time than TV ads do, and promotes identification with the product. -Advergames exist on websites accessible via computers and mobile devices. -Advergames tend to promote foods that are high in fat, sugar and sodium. -The games are quick and easy to play making them difficult for parents to monitor. -There are no cosistant standards for what can or cannot be marketed to children. -There are no consistent standards for what can or cannot be marketed to children. Group 34Brianna Baker Allison RecchiaKevin GrupeBruce Tan Whitney Webb
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