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Created with Fabric.js 1.4.5 double click to change this title text! ADIDAS Adidas is one of the largest and,most expensive and reliable companies in the world. Each year there is a big turn over which amounts 6 million euros. Adidas sales are at over $19.24 B Adidas is a sportswear company thatis based in Herzogenaurach, Bavaria, Germany that designsand manufactures sport shoes,clothing and accessories. It was founded in1925 by Adolf “Adi” Dassler. He created the company after realising the need for performance athletic shoes and started small producing soccer andrunning shoes. Adidas is the largest sportswear company in Europe andthe second largest in the world. Adidas products include sports shoes, clothing and accessories. Bags, skirts, watches, eyewear and other sport and clothing related goods. PRODUCTS: Adidas head office is located in Hersogenaurach Bavaria, Germany. Adidas has manufacturing companies located in Indonesia, China, Thailand and Germany. There are Adidas products selling in almost 200 countries. LOCATION: Social Media Sponsorship Billboards T.V and radio ADVERTISING through: and more... ECONOMIC: SOCIAL: Adidas has over 50 728 employees worldwide and has many sweatshops in developing countries because of their ability to exploit cheap workers/ pay, lowering their costs.. The Panarubfactory - which is one of the sweatshops located near Indonesia’s capital, Jakarta-employs more than 10 000 workers who work on minimal pay and that are often put in harsh conditions.Adidas would put other localsports clothing businesses out of business becausepeople would want to buy the Adidas wear instead. The local economy has beendisadvantaged because people would want to buy theAdidas products over local businesses products, making the business not getas much sales or profit. People in developing countries would have less access to Adidas products since the introduction of Adidas because they would be exported to other countries and made more expensive so that Adidas could make more money. The affected developing countries would be connected to the rest of the world through the export of the products and because of trade agreement such as the products being made in those countries. Adidas has impacted on developing countries because of sweatshops. People in developing countries would have less access to Adidas products since the introduction of Adidas becausethey would be exported to other countries and made more expensive so that Adidas could make more money. The affected developing countries would be connected to the rest of the world through the export of the products andbecause of trade agreement such as the products being made in those countries. Adidas sweatshops have impacteddeveloping countries. In sweat shops after working a full-time working week without overtime the company won’t commit to a living wage for its workers but will commit to paying already high earning sports stars millions of dollars to endorsetheir products. Thousands of workers endure poverty wages and harsh sweatshop –like conditions to makeAdidas sports shoes. The gear is made in countries with trade free zones where it is either illegal or extremelydifficult for workers to organise into unions and it is near impossible for individuals to ask for improved conditionswithout fear of retribution. CULTURAL: ENVIRONMENTAL: Adidas has changed traditional ways of life in developingcountries because it has such little pay in the sweatshopsmeaning that their way of life is changed. Although more people would have jobs in the developingcountries because of the company, the language has changed, they have lost their cultural background and speak more English. Adidas discharge a range of hazardous chemicals into rivers and water ways from their textile facilities making the water toxic and polluted. Adidas does try to be environmentally friendly, by using recycled products. They use inlay soles, textiles, metals, plastics packaging and rubber that is all recycled. They do not source raw materials from any endangered or threatened species and have set rules as to how much chemicals they can use and are supposed to watch how much pollution they make. Adidas also encourage people to recycle old shoes so they can be turned into energy. Adidas discharge a range of hazardous chemicals into rivers and waterways from their textile facilities making the water toxic and polluted. Adidas does try to be environmentally friendly, by using recycled products. They use inlay soles, textiles, metals, plastics packagingand rubber that is all recycled. They do not source raw materials from any endangered or threatened species and have set rules as to how much chemicals they can use and are supposed to watch how much pollution they make. Adidasalso encourage people to recycle old shoes so they can beturned into energy. Promotions Adidas is a sportswear company, based in Herzogenaurach, Bavaria, Germany that designs and manufactures sports shoes, clothing and accessories. It was founded by Adi Dassler in 1925.Adidas impacts on the cultural, social, economic and environmental factors of developing countries.
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