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Created with Fabric.js 1.4.5 Des entreprises estimentqu'un service disponibledans le cloud permet dereduire les couts Ut enim ad minim Ut enim ad minim Des entreprises presentes en ligne utilisent Google Analytics(et THECALLR propose d'integrerle Call Tracking a cet outil) is the use of names or words to evoke hate or fear, an example, by saying foreign rather than imported when it comes to non-native materials is enough to perhaps persuade a consumer to buy into your product vs. the other 01 76 45 00 14 Patricia McIntyreDr. SummersComp22/25/15 PropagandaTechniques 7 1 NAME CALLING 2 CARD STACKING is showing a products best features, telling half-truths and ignoring or lying about its potential problems or side effects (where drug companies are concerned) NAME CALLING is the use of names or words to evoke hate or fear, an example, by saying foreign rather than imported when it comes to non-native materials is enough to perhaps persuade a consumer to buy into your product vs. the other CARD STACKING 3 TESTIMONIALS is where the use of a well known respected person often celebrities or political figures are used to endorse a product or service (athletes selling sport drinks) 2 4 GLITTERINGGERERALITIES this is the use of virtuous words or ideas to evoke a positive response or approval from the intended audience, words associated with values or patriotism (McDonalds is Americas favorite). TRANSFER 4 4 5 is another technique used that relates something or someone respected with a product. Symbols are commonly used in Transfer, for example, flags, crosses,statue of liberty, sex appeal, power and money are all effective symbols 6 PLAIN FOLK is another technique where everyday people are used to sell a product or service giving the impression that theyre one of us we use it you should too. 6 7 BAND WAGONING this is where they claim everyone is doing itThe act of persuading consumers to take a course of action based on what others are doing, be on the winning side and join the millions 2 1
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