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Created with Fabric.js 1.4.5 Analysis of Digital shopping experience and Quality of Dior, Fendi, Dolce & Gabbana and Balenciaga 1. Online Website analysis Dior, Fendi and Dolce & Gabbana all have the various categories, including womenswear, menswear,kidswear, fragrance, timepieces and jewellery, but Balenciaga has less product categories. But Balenciaga and Dolce & Gabbana offer wide choice of products. Dior and Fendi products in the onlinestores are limited, and many items only available in boutiques. They all have the latest fashion shows and collections are showed on their homepages. Dior animates the customer best. The homepage of it combines its advertising films and images of its collections, which make it vivid and attractive. 'La maison Dior': the brand histories and values 'Diormag' and 'DiorTV': artucles, videos and news about collections and shows Dior consultants are available to help all the time Fashion shows and advertisements play automatically Elegant and fashionable pages Fendi 'CASA': Furniture 'Magic' of Fendi: Brand story and value Easier to navigate with yellow context and larger font Easy to subscribe the newsletter The baguette app: iPhone and Android 'Swide': Fashion magazine Language change: ltalian and English 'Bar Martini': Collaboration with Martini 'Books' Use of social media Dior Fendi D & G Balenciage Dior 'La maison' Dior: the brand histories and values 'Diormag' and 'DiorTV' : artucles, videos and news about collections and shows Dior consultants are available to help all the time Fashion shows and advertisements play automatically Elegant and fashionable pages Fendi 'Magic of Fendi': Brand stories and values Fendi 'CASA': Its furniture Easy to subscribe the newsletter Easier to navigate with yellow context and larger font Dolce & Gabbana Balenciaga 'Swide': Fashion magazine 'Bar Martini': Collaboration with Martini Language change: Italian and English 'Books': D & G Library 'La maison': Brand stories and values Simple and well-structured pages Easy to subscribe the newsletter Contact fashion advisors by phone or email Dior Fendi D & G Balenciage Rank of width of product range Use of social media Dior Fendi D & G Balenciaga Rank of depth of product range: 4 3 2 1 Dior Dior Fendi Fendi D & G D & G Balenciaga Balenciaga 4 3 2 1 Sina (Chinese) Youku (Chinese)
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