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Created with Fabric.js 1.4.5 Positions You As a Thought LeaderAttracts the Media With A Pre-Packaged StoryBrings More Visitorsto Your Website 0 10 20 30 40 50 60 70 80 January February March Quantify results = 2.5 x more likely to buy NC Life Expectancy 1. Your customers don't care about your innovations: They only care about the results you can help them achieve. x Effectiveness RatingsAmong B2B Users 63% of buyers makepurchashing decisions to solve problems. 30% buy to gain something. R 1981 1991 Bodyweight Since 1971 % decrease inBlood Sugar Sources:North Carolina Prevention Report Card 2012Reaching the Healthy People Goals for Reducing Childhood Obesity Closing the Energy GapTipping the Scales 16% Customer who came through customer more. 2. Reminds customer of success. Alan Hall, Forbes2014 16% 3. Reminds customer of success. Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us 16% The best way to do this? Tell a compelling story. Positions You As a Thought LeaderAttracts the Media With A Pre-Packaged StoryBrings More Visitorsto Your Website 70% Increases web traffic to your websiteas customers search for solutions to their problem. 63% 80% of B2B buyers use web searchto begin their information discovery process. I integrate challenges, data and resultsto build a story that intrigues your prospects. All rights reserved Shortens the sales cycle.Quantify results = 2.5 x more likely to buy Position You As a Thought Leader: Attracts the Media With A Pre-Packaged Story 14% Susan Owens consistently delivers clients the stories they need to shorten the sales cycle. Customer Stories Source: 2014 B2B Content Marketing TrendsContent Marketing Institute/MarketingProfs Builds Customer LoyaltyReminds Customer of Successes The Power Of A Customer Story Gartner CIO Survey 2014 Source: Chip & Dan Heath Awareness Stage 77% Evaluation Stage In Person 71% 93% rely on them during theevaluation stage 54% say customer stories are the #1 element lacking on vendor websites "Right-brain dominance is the new source of competitive advantage." Daniel H. Pink, author of Drive: The Surprising Truth About What Motivates Us 71% Pricing SupportDetails 77% rely on customerstories during the awareness phaseof the sales cycle. 63% remember storiesafter a presentation. Only 5% remember statistics. Case Histories Missing ContentOn B2B Sites 2014 State of B2B Procurement study from the Acquity Group Source: 2014 B2B Content Marketing Trends,Content Marketing Institute/MarketingProfs Source: 2014 B2B Web Usability Report: Huff/ KoMarketing ProductReviews Client List Rely on Testimonials and Case Studies Source: The Digital Evolution in B2B Marketing 2012 CEB/Google 614-634-0629 Facts tell but stories sell. susan@plumbline1.com Do you tell your customers about your results? Do your stories have keywords that attract search engines?Call for a FREE analysis.
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