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Created with Fabric.js 1.4.5 WHAT MADE APPLE SUCCESSFUL To make a contribution to the world by making tools for the mind that advance humankind. -TIM COOK SIMPLICIT Y CONSTANT INNOVATIO N TARGETEMERGIN GMARKETS Apple never seemed tokill the ardency of the customers . It bought to thetable new products that wouldmake it the one of the bestinnovative company in the market.Starting from iMac to iPod to iPhoneand to iPad, Apple made sure , it'sconsumers very satistied with new products time to time. Apple fathomed thatmajority of theconsumers are nottech-savy and in the end simplicity is what they vouched for. Apple thus never launched versions of phones or tabs,instead kept every upgradesimple and user friendly without any any complexities. Apple continues to focus its efforts on markets that are new and therefore less competitive. Their products arent usually the first of their kind, but they are almost alwaysthe first to get it right. FUTURASTIC While those competingwith Apple are just getting products to market that are competitive, Apple is already working on the productsat least two years out. For example, iPad launched in 2010, was plannedtwo years back. CUSTOME RLOYALTY Apple not only understoodcustomer satisfactionbut also understood customer loyalty.It's 100% satisfyingcustomer service,exchange offers,iTunes launch and innovation forcedcustomers to useonly Apple. BRAN DNAME When you buy an Apple product, the company wants you to feel special.They wantyou to feel that you have the best quality item on the market.The Applebrand has become everythingfrom a statussymbol to an icon of innovation.
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