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Created with Fabric.js 1.4.5 Loss of territories - productive land,industries and raw resources 26% of coalresources lost ANALYTICS GOALS OVERVIEW 3. Impact 4. Source 07, February 2015 Daily Report Most viewed page was the home page with 4K views This equals 40% of overall views Pageviews and users have decreased since yesterday Session length & pages per session have improved 1. Key Pages 2. Social Media 4. Source 1. Key Pages Social media following has seen a steady increase across the board Overall engagement has decreased On Facebook, Twitter, YouTube and G+ audience grew by 1.0% to 231k between Feb 6 and Feb 7 Posts are most engaging content type 2. Social Media 3. Impact 60% of visitors used a mobile device to view content  34% used desktops More pages are viewed on desktop per session Desktop sessions last significantly longer than those on tablet and mobile iv. iii. v. ii. Youtube: 07.02.15 - 1477 subscribers 75% of AlArab's YouTube channel comments occur on videos that are less than one day old Comment volume on channel declines at an average daily rate of 24% per day after a video is posted Instagram: 3772 followers 3753 yesterday TOP FIVE PAGES 07.02.15 Pageviews of most visited pagedecreased by 20% from yesterday 5.8K total website sessions 4.8K users 10.2K page views - 6.2K were unique 548 sessions at peak time 12.00 1.2K sessions where users spent longer than a minute 3K new users 72% bounce rate 2.05 secs average session duration 1.9 average pages viewed per session Snapshot, February 07 2015: Pageviews - 10.2K Unique Pageviews - 8.2K Avg. time on page - 2 mins 42 s Entrances -7.8K Bounce Rate - 72% % Exit - 56% Pageviews and users down from yesterday Mobile App: i. KEY TERMS Session: The period of time a user is actively engaged with your website, app, etc. New Sessions: An estimate of the percentage of first time visits Bounce Rate: The % of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page) Pageviews: Total number of pages viewed. Repeated views of a single page are counted Page Engagement: The number of people who engaged with the page, includes any click or action such as comments and shares Impressions: Number of times company updates have been viewed, the change is compared to the previous period (previous day) Engagement: The total number of times people have clicked, commented on or shared an update Retweets peaked at 447 between 20.00 - 21.00 vs 289 between 15.00 - 16.00 the previous day Mentions peaked at 42 between 17.00 - 18.00 vs.40 between 23.00 - 24.00 the previous day - To illustrate how the channel is performing at a micro level - To identify trends and trending content for the News/ Editorial teams- To illustrate what strategies are successful in reaching our audience and in creating engaging content on a daily basis- To guide prompt responses and create timely content depending on what is trending Top 5 posts on Instagram: Sessions: 1.3K sessions compared to 1.8K the previous day A session is one use of the application by an end user Active Users: 719 active users compared to 876 the previous day An active user is defined as a user that has had a session with your application on a specified day New users: 68 new users compares to 98 the previous day A new user is a user who has just started using your application. Users are identified by unique phone IDs Session length: 53 secs compared to 63 secs the previous day  The session length is defined as the length of time between the start application event and the end application  Website: On average, 60% of visitors used mobile to view the website 56% of these mobile users were new sessions 34% used desktops 50% of those using desktops were new sessions More pages are viewed on desktop per session Desktop sessions lasted three times longer than those on mobile and two times longer than those on tablet Desktop Tablet Mobile Of 5.8K sessions, there were 4.8K users Visitors viewed on avg. 1.8 pages per visit Average visit duration was 2 mins 05 secs There were 53% new sessions Sessions peaked at 548 The most visited page was the home page with 4K views which was 40% of overall views It had 3.1K unique views Average time spent on home page was approx 3.10 mins - 30 secs higher than average time on site Articles are beginning to appear in top 5 pages as opposed to just the home page and company information Across Facebook, Twitter, YouTube and G+: Audience grew by 1.0% to 231k between Feb 6 and Feb 7 254 outbound posts were made between Feb 6 and Feb 7 with an average of 18.8 engagements per post Posts were the most engaging content type As of 07.02.15, we had 63K Twitter followers, compared to 60.7K on 06.02.15 This was the most engaging post of the day Acquisition: 46% of visitors come via social making it the most effective method of acquisition However visitors who come via social have a higher bounce rate than any other channel - 77% Those who come via direct searches view more content Direct visitors spend longer on the site 07.02.15
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