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Created with Fabric.js 1.4.5 Loss of territories - productive land,industries and raw resources 26% of coalresources lost ANALYTICS GOALS OVERVIEW 3. Impact 4. Source 06, February 2015 Daily Report Most viewed page was the home page with 5K views This equals 40% of overall views Pageviews, users and sessions have decreased since yesterday Bounce rate and% exit have improved 1. Key Pages 2. Social Media 4. Source 1. Key Pages Social media following has seen a steady increase across the board Overall engagement has decreased On Facebook, Twitter, YouTube and G+ audience grew by 2.0% Posts are most engaging content type 2. Social Media 3. Impact 56% of visitors used a mobile device to view content  36% used desktops More pages are viewed on desktop per session Desktop sessions last significantly longer than those on tablet and mobile iv. iii. v. ii. Youtube: 06.02.15 - 1459 subscribers 75% of AlArab's YouTube channel comments occur on videos that are less than one day old Comment volume on channel declines at an average daily rate of 24% per day after a video is posted Instagram: 3753 followers 3737 yesterday TOP FIVE PAGES 06.02.15 Pageviews of most visited pagedecreased by 18% from yesterday 7.4K total website sessions 6.2K were unique users 748 sessions at peak time -10.00 1.5K sessions where users spent longer than a minute 12.8K pageviews in total 4.3K new users 71% bounce rate 1.48 secs average session duration 1.7 average pages viewed per session Snapshot, February 06 2015: Pageviews - 12.8K Unique Pageviews - 10.3K Avg. time on page - 2 mins 26 s Entrances -7.3K Bounce Rate - 71% % Exit - 58% Bounce rate and new sessions have improved since yesterday Mobile App: i. KEY TERMS Session: The period of time a user is actively engaged with your website, app, etc. New Sessions: An estimate of the percentage of first time visits Bounce Rate: The % of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page) Pageviews: Total number of pages viewed. Repeated views of a single page are counted Page Engagement: The number of people who engaged with the page, includes any click or action such as comments and shares Impressions: Number of times company updates have been viewed, the change is compared to the previous period (previous day) Engagement: The total number of times people have clicked, commented on or shared an update Retweets peaked at 445 between 02.00 - 03.00 vs.73 the previous day between 17.00 - 18.00 Mentions peaked at 40 between 23.00 - 24.00 vs.58 between 22.00 - 23.00 the previous day - To illustrate how the channel is performing at a micro level - To identify trends and trending content for the News/ Editorial teams- To illustrate what strategies are successful in reaching our audience and in creating engaging content on a daily basis- To guide prompt responses and create timely content depending on what is trending Top 5 posts on Instagram: Sessions: 1.2K sessions compared to 1.9K the previous day A session is one use of the application by an end user Active Users: 676 active users compared to 986 the previous day An active user is defined as a user that has had a session with your application on a specified day New users: 72 new users compares to 106 the previous day A new user is a user who has just started using your application. Users are identified by unique phone IDs Session length: 58.4 secs compared to 58.2 secs the previous day  The session length is defined as the length of time between the start application event and the end application  Website: On average, 62% of visitors used mobile to view the website 60% of these mobile users were new sessions 30% used desktops 54% of those using desktops were new sessions More pages are viewed on desktop per session Desktop sessions lasted three times longer than those on mobile and two times longer than those on tablet Desktop Tablet Mobile Of 7.3K sessions, there were 6.1K users Visitors viewed on avg. 1.7 pages per visit Average visit duration was 1 mins 48 secs There were 58% new sessions Sessions peaked at 748 The most visited page was the home page with 5K views which was 40% of overall views It had 3.9K unique views Average time spent on home page was approx 2.50 mins - 24 secs higher than average time on site Articles are beginning to appear in top 5 pages as opposed to just the home page and company information Across Facebook, Twitter, YouTube and G+: Audience grew by 2.0% to 229k between Feb 4 and Feb 6 378 outbound posts were made between Feb 4 and Feb 6 with an average of 22.6 engagements per post Twitter accounted for the most audience growth, with 2K new followers added However, YouTube is the fastest-growing channel, with 16% subscriber growth Posts were the most engaging content type As of 06.02.15, we had 60.7K Twitter followers, compared to 58.3K on 05.02.15 These posts were the furthest reaching posts of the day: Acquisition: Almost 50% of visitors come via social making it the most effective method of acquisition However visitors who come via social have a higher bounce rate than any other channel Those who come via direct searches view more content Direct visitors spend longer on the site 06.02.15
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