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Created with Fabric.js 1.4.5 Loss of territories - productive land,industries and raw resources 26% of coalresources lost ANALYTICS GOALS OVERVIEW 3. Impact 4. Source 04, February 2015 Daily Report Most viewed page was the home page with 8.7K views This equals 36% of overall views Pageviews have decreased since yesterday Bounce rate has risen and overall visits and views have decreased 1. Key Pages 2. Social Media 4. Source 1. Key Pages Social media following has seen a steady increase across the board Overall engagement has decreased On Facebook, Twitter, YouTube and G+ audience grew by 1.4% to 224K between Feb 3-4 Videos are most engaging content type 2. Social Media 3. Impact 59% of visitors used a mobile device to view content  34% used desktops More pages are viewed on desktop per session Desktop sessions last significantly longer than those on tablet and mobile iv. iii. v. ii. Youtube: 04.02.15 - 1418 subscribers 75% of AlArab's YouTube channel comments occur on videos that are less than one day old Comment volume on channel declines at an average daily rate of 24% per day after a video is posted Instagram: 3717 followers 3692 yesterday TOP FIVE PAGES 04.02.15 Pageviews of most visited pagedecreased by 42% from yesterday 13.9K total website sessions 11.4K were unique users 1.1K sessions at peak time -12.00 2.7K sessions where users spent longer than a minute 24K pageviews in total 8.3K new users 72% bounce rate 1. 43 secs average session duration 1.7 average pages viewed per session Snapshot, February 04 2015: Pageviews - 23.9K Unique Pageviews - 19.5K Avg. time on page - 2 mins 22 s Entrances -13.9K Bounce Rate - 72% % Exit - 58% Decrease from previous day Mobile App: i. KEY TERMS Session: The period of time a user is actively engaged with your website, app, etc. New Sessions: An estimate of the percentage of first time visits Bounce Rate: The % of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page) Pageviews: Total number of pages viewed. Repeated views of a single page are counted Page Engagement: The number of people who engaged with the page, includes any click or action such as comments and shares Impressions: Number of times company updates have been viewed, the change is compared to the previous period (previous day) Engagement: The total number of times people have clicked, commented on or shared an update Retweets peaked at 436 between 02.00 - 03.00 vs.228 the previous day between 22.00 - 23.00 Mentions peaked at 49 between 23.00 - 12.00 vs.79 between 23.00 - 12.00 the previous day - To illustrate how the channel is performing at a micro level - To identify trends and trending content for the News/ Editorial teams- To illustrate what strategies are successful in reaching our audience and in creating engaging content on a daily basis- To guide prompt responses and create timely content depending on what is trending Top 5 posts on Instagram: Sessions: 1.7K sessions compared to 3.5K the previous day A session is one use of the application by an end user Active Users: 955 active users compared to 1.6K the previous day An active user is defined as a user that has had a session with your application on a specified day New users: 108 new users compares to 316 the previous day A new user is a user who has just started using your application. Users are identified by unique phone IDs Session length: 53 secs compared to 54 secs the previous day  The session length is defined as the length of time between the start application event and the end application  Website: On average, 60% of visitors used mobile to view the website 65% of these mobile users were new sessions 35% used desktops 30% of those using desktops were new sessions More pages are viewed on desktop per session Desktop sessions lasted three times longer than those on mobile and two times longer than those on tablet Desktop Tablet Mobile Of 13.9K sessions, there were 11.4K unique users Visitors viewed on avg. 1.7 pages per visit Average visit duration was 1 mins 43 secs There were 60% new sessions Visitors and sessions decreased since previous day Decrease from previous day Note: 2 and 4 (shown in the below table) lead to the same page - Raqqawi, which gained 1,934 views, making it the second most viewed page. These page views have been combined resulting in the above order of pages. Number 6 below is therefore the 5th most visited page The most visited page was the home page with 8.7K views which was 36% of overall views It had 6.6K unique views Average time spent on home page was approx 3 mins - 34 secs higher than average time on site Articles are beginning to appear in top 5 pages as opposed to just the home page and company information Across Facebook, Twitter, YouTube and G+: Audience grew by 1.4% to 224k between Feb 3 and Feb 4 171 outbound posts were made between Feb 3 and Feb 4 with an average of 31.6 engagements per post Twitter accounted for the most audience growth, with 7K new followers added. However, YouTube is the fastest-growing channel, with 16% subscriber growth Videos were the most engaging content type As of 04.02.15, we had 56.2K Twitter followers, compared to 53.3K on 03.02.15 04.02.15 This Facebook post was the top post of the day reaching 3K people Acquisition: Social has overtaken organic as the most effective method of acquisition However these visitors who come via social have a higher bounce rate than any other channel Those who come via organic searches view more content Direct visitors spend longer on the site The bounce rate is lowest for those who come via an organic search
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