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Created with Fabric.js 1.4.5 Loss of territories - productive land,industries and raw resources 26% of coalresources lost ANALYTICS GOALS OVERVIEW 3. Impact 4. Source 02, February 2015 Daily Report Most viewed page gained 29K views This equals 53% of overall views Pageviews have decreased since yesterday Bounce rate has risen The page with the leastviews was the Contact Us with 1.43% of overall views 1. Key Pages 2. Social Media 4. Source 1. Key Pages Social media following has seen a steady increase across the board. On Facebook, Twitter, YouTube and G+audience grew by 6.9% to 212k between Feb 1 -2 Photos are most engaging content type 2. Social Media 3. Impact On average, 48% of visitors used desktops to view content More pages are viewed on desktop per session 45% viewed the website on a mobile device iv. iii. v. ii. Youtube: 02.02.15 - 1165 subscribers 87% of AlArab's YouTube channel comments occur on videos that are less than one day old Comment volume on channel declines at an average daily rate of 27% per day after a video is posted As of 02.02.15, we had 53.9 K Twitter followers, we gained 11K in the previous period i.e. since 01.02.15 Instagram: 3692 followers 3583 yesterday TOP FIVE PAGES 02.02.15 Pageviews of most read article decreased by 5051 views from yesterday 27K total website sessions 22.5K were unique users 2K sessions at peak time -13.00 8K sessions where users spent longer than a minute 55K pageviews in total 71.3% new users 62% bounce rate this is where users exited after visiting one page 2 mins 22 secs average session duration 2.02 average pages viewed per session Snapshot, February 02 2015: Pageviews - 55K Unique Pageviews - 43K Avg. time on page - 2 mins 19 s Entrances -27K Bounce Rate - 62% % Exit - 50 Down on previous period The other sections show Samsung devices Decrease from previous period Mobile App i. The most visited page was the home page with almost 29K views It had 21K unique views which was 53% of overall views Average time spent on home page was 3 mins - 40 secs higher than average time on site Careers page was 4th most visited on 01.02 but 2nd most visited on 02.02 suggesting interest surrounding the company has increased KEY TERMS Session: The period time a user is actively engaged with your website, app, etc. New Sessions: An estimate of the percentage of first time visits Bounce Rate: The % of single-page visits (i.e. visits in which the person left your site from the entrance page without interacting with the page) Pageviews: Total number of pages viewed. Repeated views of a single page are counted Page Engagement: The number of people who engaged with the page, includes any click or action such as comments and shares Impressions: Number of times company updates have been viewed, the change is compared to the previous period (previous day) Engagement: The total number of times people have clicked, commented on or shared an update Retweets peaked at 700 between 17.00 - 18.00 vs.1691 the previous day between 15.00 - 16.00 Mentions peaked at 348 between 11.00 - 12.00 vs441 the previous day between 16.00 - 17.00 - To illustrate how the channel is performing at a micro level - To identify trends and trending content for the News/ Editorial teams- To illustrate what strategies are successful in reaching our audience and in creating engaging content on a daily basis- To guide prompt responses and create timely content depending on what is trending Of 27K sessions, there were 22K unique users Visitors viewed on avg. 2 pages per visit Average visit duration was 2 mins 2 secs There were 71% new sessions Visitors and sessions decreased since previousday Across Facebook, Twitter, YouTube and G+: Audience grew by 6.9% to 212K between Feb 1 and Feb 2 209 outbound posts were made between Feb 1 and Feb 2 with an average of 60.1 engagements per post Photos were the most engaging content type 100% of all organic brand mentions were made on Twitter Top 5 posts: Sessions: 4, 348 sessions compared to 9, 504 the previous day The session length is defined as the length of time between the start application event and the end application Active Users: 2, 208 active users compared to 3, 172 the previous day An active user is defined as a user that has had a session with your application on a specified day New users: 823 new users compares to 2, 030 the previous day A new user is a user who has just started using your application. Users are identified by unique phone IDs Session length: 51 secs compared to 86.8 secs the previous day Website On average, 48% of visitors used desktops to view content 68% of those using desktops were new sessions More pages are viewed on desktop per session 45% of visitors used mobile devices 74% of mobile users were new sessions Organic searches remain the most effective method of acquisition yet those who come via direct and referral spend longer and view more content
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